Before “cooking,” you need to prep your ingredients so everything comes together.
Step 1: Clarify Purpose
Write down a single sentence that captures the goal: “I want the team to understand why we’re shifting process X and what their role will be.”
Ask: Why now? What difference will clarity make?
Having a clear purpose prevents rambling or drifting.
Step 2: Know Your Audience
Take a moment to profile them: What do they already know? What might confuse them? What do they care about?
Identify their “starting point” and tailor your language accordingly.
Step 3: Define the Message
Distill your key takeaway into one short phrase or sentence.
This becomes your “anchor” throughout. All other points should support it.
Step 4: Gather Supporting Facts
